Centro de Documentacion de Fundación MAPFRE - How corporate culture drives strategy

MAP20071012918

How corporate culture drives strategy / Malcolm J. Morgan

Sumario: The paper argues that corporate culture can be a practical management tool and should be incorporated into the organizational processes aimed at managing strategic change. Differing definitions of culture are examined and the conclusion is drawn that its best practical use is as a contingent variable within an open systems framework of strategic analysis. A contingency framework for the cultural analysis of organizations is then constructed in which key situational variables impacting upon the strategic process are identified. This model is then used to analyse the cultural problems facing Ford in its efforts to absorb Jaguar Cars into its organiztion. The process is further illustrated by reference to what is deemed to be a succesful example of cultural analysis - the acquisition and integration of Zanussi by Electrolux

En: Long range planning. - Oxford [etc.]. - nº 2, April 1993 ; p. 110-118

1. Cultura corporativa . 2. Management . 3. Corporaciones . 4. Cambio organizativo . 5. Análisis estratégico . 6. Absorción de empresas . 7. Casos prácticos . I. Título. II. Título: Long range planning.