Centro de Documentacion de Fundación MAPFRE - The Future for strategy : an interview with Gary Hamel

MAP20071017801

The Future for strategy : an interview with Gary Hamel / Paul Stonham

Sumario: Gary Hamel is well known for his forthright and challenging views on international corporate strategy. Interviewed in London, he emphasises that inter-corporate competition underlies his view of strategy. Companies compete in three ways -building core competencies that give products and services unique functionality; building a worlwide distribution and brand infrastructure; and creating product integrity disciplines. It is the first of these -functionality-enhancing competencies - that will distinguish the winning companies of the future

En: European management journal. - Oxford [etc.]. - nº 2, June 1993 ; p. 150-157

1. Hamel, Gary . 2. Estrategia empresarial . 3. Management . 4. Competencia . 5. Estrategia corporativa . 6. Empresas . 7. Entrevistas . I. Título. II. Título: European management journal.