Real-time marketing
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071023923 | ||
| 003 | MAP | ||
| 005 | 20080418120934.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 960118e19950701esp|||| | |00010|spa d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112.1 | ||
| 100 | 1 | $0MAPA20080170202$aMac Kenna, Regis | |
| 245 | 1 | 0 | $aReal-time marketing$cby Regis McKenna |
| 520 | $aReal-time marketing requires: replacing the broadcast mentality that has long dominated marketing with a willingness to give consumers access to the company and to view their actions and feedback as integral to developing or improving products; focusing on real-time customer satisfaction, providing the support, help, guidance, and information necessary to win customers'loyalty; being willing to learn how information technology is changing both customer behavior and marketing, and to think in new ways about the role of marketing within the organization | ||
| 650 | 1 | 1 | $0MAPA20080607104$aMarketing de servicios |
| 650 | 1 | 1 | $0MAPA20080555061$aManagement |
| 650 | 1 | 1 | $0MAPA20080546991$aEmpresas |
| 650 | 1 | 1 | $0MAPA20080586546$aNuevas tecnologías |
| 700 | 1 | $0MAPA20080227227$aNalebuff, Barry J. | |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gnº 4, July-August 1995 ; p. 87-95 |