Real-time marketing

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<rdf:Description>
<dc:creator>Mac Kenna, Regis</dc:creator>
<dc:creator>Nalebuff, Barry J.</dc:creator>
<dc:date>1995-07-01</dc:date>
<dc:description xml:lang="es">Sumario: Real-time marketing requires: replacing the broadcast mentality that has long dominated marketing with a willingness to give consumers access to the company and to view their actions and feedback as integral to developing or improving products; focusing on real-time customer satisfaction, providing the support, help, guidance, and information necessary to win customers'loyalty; being willing to learn how information technology is changing both customer behavior and marketing, and to think in new ways about the role of marketing within the organization</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/49565.do</dc:identifier>
<dc:language>spa</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Marketing de servicios</dc:subject>
<dc:subject xml:lang="es">Management</dc:subject>
<dc:subject xml:lang="es">Empresas</dc:subject>
<dc:subject xml:lang="es">Nuevas tecnologías</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Real-time marketing</dc:title>
<dc:title xml:lang="es">Título: Harvard business review</dc:title>
<dc:relation xml:lang="es">En: Harvard business review. - Boston. - nº 4, July-August 1995 ; p. 87-95</dc:relation>
</rdf:Description>
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