Centro de Documentacion de Fundación MAPFRE - From strategic planning to strategic management

MAP20071026229

From strategic planning to strategic management / Ingrid Bonn and Chris Christodoulou

Sumario: The data from a longitudinal study which was conducted in 1982 and 1993 in Australia showed that strategic planning systems played an integral part in the strategic management efforts of large manufacturing companies. Companies tried to shape their organizational culture and placed greater emphasis on customer orientation and on total quality management

En: Long range planning. - Oxford [etc.]. - Vol. 29, nº 4, August 1996 ; p. 543-551

1. Estrategia empresarial . 2. Cambio organizativo . 3. Planificación estratégica . 4. Management estratégico . 5. Cultura organizativa . 6. Cultura empresarial . I. Christodoulou, Chris . II. Título. III. Título: Long range planning.