Pesquisa de referências

Developing realistic scenarios for the environment : lessons from Brent Spar

Fichero PDF / PDF file
Registro MARC
Tag12Valor
LDR  00000nab a2200000 i 4500
001  MAP20071026821
003  MAP
005  20080418121502.0
007  hzruuu---uuuu
008  970130e19961201gbr|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.111
1001 ‎$0‎MAPA20080129873‎$a‎Elkington, John
24510‎$a‎Developing realistic scenarios for the environment‎$b‎: lessons from Brent Spar‎$c‎John Elkington and Alex Trisoglio
520  ‎$a‎Why did Shell find itself so badly adrift with the Brent Spar? And why, later in 1995, was it wrong-footed again in Nigeria? The answers reflect deep currents already clear to the company's scenario writers in the 1980s, but retaining their ability to surprise. The authors conclude that Shell's scenarios have been "individualist", "hierarchist" or some combinationn of the two; none have adopted an "egalitarian perspective". They also suggest that the "values shift" scenario -developed for European Partners for the Environment- may hold clues to future shifts in business strategy
61027‎$0‎MAPA20080433772‎$a‎Shell
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080589417‎$a‎Cambio organizativo
65011‎$0‎MAPA20080617868‎$a‎Planificación estratégica
65011‎$0‎MAPA20080607067‎$a‎Management estratégico
65011‎$0‎MAPA20080571566‎$a‎Casos prácticos
7001 ‎$0‎MAPA20080150617‎$a‎Trisoglio, Alex
7400 ‎$a‎Long range planning
7730 ‎$t‎Long range planning‎$d‎Oxford [etc.]‎$g‎Vol. 29, nº 6, December 1996 ; p. 762-769