Centro de Documentacion de Fundación MAPFRE - Cross-cultural differences in risk perception : a model based approach

MAP20071029640

Cross-cultural differences in risk perception : a model based approach / Robert N. Bontemp, William P. Bottom, and Elke U. Weber

Sumario: The present study assessed cross-cultural differences in the perception of financial risks. Students at large universities in Hong-Kong, Taiwan, the Netherlands, and the U.S., as well as a group of Taiwanese security analyst rated the riskiness of a set of monetary lotteries. Risk Judgments differed with nationality, but not with occupation and were modeled by the Conjoint Expected Risk (CER) model. Consistent with cultural differences in country uncertainty avoidance, CER model parameters of respondents from the two Western countries differed from those of respondents from the two countries with Chinese cultural roots: the risk judgments of respondents from Hong Kong and Taiwan were more sensitive to the magnitude of potential losses and less mitigated by the probability of positive outcomes

En: Risk analysis : an international journal. - New York and London. - nº 4, August 1997 ; p. 479-488

1. Percepción del riesgo . 2. Riesgo financiero . 3. Cultura . 4. Métodos de análisis . 5. Modelos analíticos . I. Bottom, William P. . II. Weber, Elke U. . III. Título. IV. Título: Risk analysis : an international journal.