Centro de Documentacion de Fundación MAPFRE - Strategic alliances in China : negotiating the barriers

MAP20071030338

Strategic alliances in China : negotiating the barriers / Ajit S. Nair and Edwin R. Stafford

Sumario: Capitalism in China has been evolving rapidly in the form of joint ventures and strategic alliances joining Chinese and Western organizations. Many Westerners developing alliances in China, however, have been frustrated by complexities in the negotiation process, including how to manage cultural differences, overcome language barriers, handle copyrights and work through China's complex bureaucracy. In-depth interviews with 29 Western executives experienced with Sino-Western alliances describe some of these challenges and offer some strategies for success

En: Long range planning. - Oxford [etc.]. - Vol. 31, nº 1, February 1998 ; p. 139-146

1. Alianzas estratégicas . 2. Asociaciones empresariales . 3. Joint Venture . 4. China . 5. Técnicas de negociación . 6. Cultura empresarial . 7. Cambio estratégico . I. Stafford, Edwin R. . II. Título. III. Título: Long range planning.