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Strategic consensus and performance : the role of strategy type and market-related dynamism

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<dc:creator>Homburg, Christian</dc:creator>
<dc:creator>Krohmer, Harley</dc:creator>
<dc:creator>Workman, John P.</dc:creator>
<dc:date>1999-04-01</dc:date>
<dc:description xml:lang="es">Sumario: This paper examines the link between consensus among senior managers and performance at the SBU level and considers which may moderate the strength of this relationship. Using data from a cross-national study in three industry sectors, the authors find that consensus increases the performance of the SBU in the case of a differentiation strategy but not in the case of a low-cost strategy</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/52208.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Desarrollo directivo</dc:subject>
<dc:subject xml:lang="es">Dirección estratégica</dc:subject>
<dc:subject xml:lang="es">Dinámica empresarial</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Strategic consensus and performance : the role of strategy type and market-related dynamism</dc:title>
<dc:relation xml:lang="es">En: Strategic management journal. - Chichester [etc.] : Wiley. - Vol. 20, nº 4,  April 1999 ; p. 339-357</dc:relation>
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