Strategic consensus and performance : the role of strategy type and market-related dynamism

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      <subfield code="a">Strategic consensus and performance</subfield>
      <subfield code="b">: the role of strategy type and market-related dynamism</subfield>
      <subfield code="c">Christian Homburg, Harley Krohmer and John P. Workman</subfield>
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      <subfield code="a">This paper examines the link between consensus among senior managers and performance at the SBU level and considers which may moderate the strength of this relationship. Using data from a cross-national study in three industry sectors, the authors find that consensus increases the performance of the SBU in the case of a differentiation strategy but not in the case of a low-cost strategy</subfield>
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      <subfield code="g">Vol. 20, nº 4,  April 1999 ; p. 339-357</subfield>
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