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Going global lessons from late movers

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      <subfield code="c">by Christopher A. Bartlett and Sumantra Ghoshal</subfield>
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      <subfield code="a">Contrary to popular wisdom, companies from the fringes of the world economy can become global players. What they need is organizational confidence, a clear strategy, a passion for learning, and the leadership to bring these factors together. The global marketplace is information based. Knowing how to learn is the central skill tha allows a company to move up the value curve</subfield>
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      <subfield code="g">March-April 2000 ; p. 132-142</subfield>
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