Valuing trademarks the devil in the details

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<rdf:Description>
<dc:creator>Beutel, Phillip A.</dc:creator>
<dc:creator>The Marsh & McLennan Companies</dc:creator>
<dc:date>2000</dc:date>
<dc:description xml:lang="es">What are brands worth? Brand value derives from, among other  things, your product's attributes, presentation, trademark, and consumer perceptions. Each component of brand value is associated with certain risks. For  example, you may face the risk of costly tax litigation if you completed transactions in which your trademarks were improperly valued. Effective risk management requires that you value these potentially important assets and, in the process, identify, measure, and manage threats to you company's earnings. Fortunately, there are economically sound principles for valuing trademarks, which, if followed, will minimize this tax risk</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/52945.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Gerencia de riesgos</dc:subject>
<dc:subject xml:lang="es">Marcas</dc:subject>
<dc:subject xml:lang="es">Propiedad industrial</dc:subject>
<dc:subject xml:lang="es">Riesgos intangibles</dc:subject>
<dc:subject xml:lang="es">Coste del riesgo</dc:subject>
<dc:subject xml:lang="es">Valoración de riesgos</dc:subject>
<dc:subject xml:lang="es">Control de riesgos</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Valuing trademarks the devil in the details</dc:title>
<dc:relation xml:lang="es">En: View point. - New York : Marsh & McLennan Companies. - Vol. XXIX, nº 1, 2000 ; p. 12-19</dc:relation>
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</rdf:RDF>