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Get the right mix of bricks & clicks

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1001 ‎$0‎MAPA20080100391‎$a‎Gulati, Ranjay
24510‎$a‎Get the right mix of bricks & clicks‎$c‎by Ranjay Gulati and Jason Garino
5208 ‎$a‎If you think you need to keep your Internet initiatives separate from your traditional business, think again. Many of the most innovative Internet players are integrating their virtual and physical operations. The key to success, they've found, lies in how you carry out the integration. In this article, we'll look at three established retailers that have taken very different approaches to integrating their physical and virtual operations. Their experience reveals the spectrum of choices available and illustrates some of the trade-offs involved in each choice
65011‎$0‎MAPA20080584931‎$a‎Empresas virtuales
650 1‎$0‎MAPA20080547738‎$a‎Internet
65011‎$0‎MAPA20080555061‎$a‎Management
65011‎$0‎MAPA20080615574‎$a‎Tecnologías interactivas
65011‎$0‎MAPA20080571566‎$a‎Casos prácticos
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7001 ‎$0‎MAPA20080069483‎$a‎Garino, Jason
7400 ‎$a‎Harvard Business Review
7730 ‎$w‎MAP20077100345‎$g‎May-June 2000 ; p. 107-114‎$t‎Harvard business review‎$d‎Boston