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How to acquire customers on the web

Fichero PDF / PDF file
MAP20071501047
Hoffman, Donna L.
How to acquire customers on the web / by Donna L. Hoffman and Thomas P. Novak
Customer acquisition is one of the biggest challenges facing on-line companies today. Success requires a fresh approach to managing the marketing mix
En: Harvard business review. - Boston. - May-June 2000 ; p. 179-188
1. Servicio al cliente . 2. Nuevas tecnologías . 3. Internet . 4. Marketing mix . 5. Marketing de servicios . 6. Investigación comercial . 7. Diseño de productos . 8. Marketing estratégico . 9. Calidad de servicio . 10. Comercio electrónico . I. Novak, Thomas P. . II. Título. III. Título: Harvard Business Review.