Co-opting customer competence
Contenido multimedia no disponible por derechos de autor o por acceso restringido. Contacte con la institución para más información.
| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071501312 | ||
| 003 | MAP | ||
| 005 | 20080418122737.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 001205e20000101usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112 | ||
| 100 | 1 | $0MAPA20080112516$aPrahalad, C.K. | |
| 245 | 1 | 0 | $aCo-opting customer competence$cby C. K. Prahalad and Venkatram Ramaswamy |
| 520 | 8 | $aCustomers as a source of competence: encouraging active dialogue,mobilizing customer communities, managing customer diversity, cocreating personalized experiences -- Managing personalized experience: managing multiple channels of experiences, managing variety and evolution, shaping customers' expectations -- Customers as competitors -- Preparing the organization | |
| 650 | 1 | 1 | $0MAPA20080593483$aServicio al cliente |
| 650 | 0 | 1 | $0MAPA20080615307$aSatisfacción del cliente |
| 650 | 1 | 1 | $0MAPA20080557669$aCooperación |
| 650 | 1 | 1 | $0MAPA20080614126$aFidelización de clientes |
| 650 | 1 | 1 | $0MAPA20080557591$aCompetencia |
| 700 | 1 | $0MAPA20080272760$aRamaswamy, Venkatram | |
| 773 | 0 | $wMAP20077100345$gJanuary-February 2000 ; p. 79-87$tHarvard business review$dBoston |