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Co-opting customer competence

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Registro MARC
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001  MAP20071501312
003  MAP
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008  001205e20000101usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112
1001 ‎$0‎MAPA20080112516‎$a‎Prahalad, C.K.
24510‎$a‎Co-opting customer competence‎$c‎by C. K. Prahalad and Venkatram Ramaswamy
5208 ‎$a‎Customers as a source of competence: encouraging active dialogue,mobilizing customer communities, managing customer diversity, cocreating personalized experiences -- Managing personalized experience: managing multiple channels of experiences, managing variety and evolution, shaping customers' expectations -- Customers as competitors -- Preparing the organization
65011‎$0‎MAPA20080593483‎$a‎Servicio al cliente
65001‎$0‎MAPA20080615307‎$a‎Satisfacción del cliente
65011‎$0‎MAPA20080557669‎$a‎Cooperación
65011‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
65011‎$0‎MAPA20080557591‎$a‎Competencia
7001 ‎$0‎MAPA20080272760‎$a‎Ramaswamy, Venkatram
7730 ‎$w‎MAP20077100345‎$g‎January-February 2000 ; p. 79-87‎$t‎Harvard business review‎$d‎Boston