Centro de Documentacion de Fundación MAPFRE - Placing trust at the center of your internet strategy

MAP20071501453

Placing trust at the center of your internet strategy / Glen L. Urban, Fareena Sultan, William J. Qualls

Building trust at each phase of the acceptance process -- The keys to building web-site trust -- Virtual advisors as effective trust builders -- Truck town's trusted advisors -- The buyer's need for information or advice -- Selecting high pressure or complete trust -- Resisting, following or leading the trust-building trend -- Trust as the currency of the web

En: Sloam Management Review. - Boulder. - nº 1, Vol. 42 Fall 2000 ; p. 39-48

1. Empresas virtuales . 2. Internet . 3. Estrategia empresarial . 4. Fidelización de clientes . 5. Comercio electrónico . I. Sultan, Fareena . II. Qualls, William J. . III. Título.