Placing trust at the center of your internet strategy

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<rdf:Description>
<dc:creator>Urban, Glen L.</dc:creator>
<dc:creator>Sultan, Fareena</dc:creator>
<dc:creator>Qualls, William J.</dc:creator>
<dc:date>2000-09-23</dc:date>
<dc:description xml:lang="es">Building trust at each phase of the acceptance process -- The keys to building web-site trust -- Virtual advisors as effective trust builders -- Truck town's trusted advisors -- The buyer's need for information or advice -- Selecting high pressure or complete trust -- Resisting, following or leading the trust-building trend -- Trust as the currency of the web </dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/53371.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Empresas virtuales</dc:subject>
<dc:subject xml:lang="es">Internet</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Fidelización de clientes</dc:subject>
<dc:subject xml:lang="es">Comercio electrónico</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Placing trust at the center of your internet strategy</dc:title>
<dc:relation xml:lang="es">En: Sloam Management Review. - Boulder. - nº 1, Vol. 42 Fall 2000 ; p. 39-48</dc:relation>
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