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Clicks vs. Bricks in the Emerging Online Financial Services Industry
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MAP20071501883
Hensmans, Manuel ‌
Clicks vs. Bricks in the Emerging Online Financial Services Industry / Manuel Hensmans, Frans A.J van den Bosch, Henk W. Volberda
Sumario: This article developes a conceptual framework that considers which e-strategies "bricks" (incumbent ornanisations such as ABN AMRO banck and Prudential Banking) and "clicks" (new entrants such as KPN and First-e) adopt to improve their competitiveness. Four relevant organisational types in the emerging online financial services industry are identified, and ties to legitimacy-providing oorganisations are assessed for their potential both as buffers against environmental turbulence and bridges toward changing stakeholder perspectives
En: Long range planning. - Oxford [etc.]. - vol. 34 nº 2, April 2001 ; p. 231-247
1. Estrategia empresarial ‌. 2. Servicios financieros ‌. 3. Entidades financieras ‌. 4. Nuevas tecnologías ‌. 5. Innovación empresarial ‌. 6. Banca ‌. 7. Internet ‌. 8. Comercio electrónico ‌. I. Sipika, Chris ‌. II. Título. III. Título: Long range planning.