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The Weird rules or creativity

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<abstract displayLabel="Summary">The article advocate several ideas about managing creativity that are clearly odd but just as clearly effective. One set of ideas relates to hiring, another to management, and a third to risk and randomness. All of them have solid grounding in academic research. And here's what's really weird</abstract>
<note type="statement of responsibility">by Robert I. Sutton</note>
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<text>September 2001 ; p. 94-103.</text>
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