Torment your customers : they'll love it

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<rdf:Description>
<dc:creator>Brown, Stephen K.</dc:creator>
<dc:creator>Morris, Mark</dc:creator>
<dc:date>2001-10-01</dc:date>
<dc:description xml:lang="es">Sumario: In this article, Stephe Brown introduces the concept of "retromarketing". His premise is that customer centricity, with its mindless devotion to customer needs, is leading business firms to produce me-too products and copycat advertising. Marketplace stagnation is on the rise. Brown argues that some successful products such as the Chrysler minivan and the Sony Walkman were not made for to cater to customer tastes and wants; they were the results of pure creativity. Marketing managers, as Brown suggests, should turn to the provocative marketing propositions of days gone by, when customers were teased, tantalized, and tortured. In an art, retromarketing has several critical elements: exclusivity, secrery, amplification, entertainment, and tricksterism</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/54209.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Marketing estratégico</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Satisfacción del cliente</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Retromarketing</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Torment your customers : they'll love it</dc:title>
<dc:title xml:lang="es">Título: Harvard business review</dc:title>
<dc:relation xml:lang="es">En: Harvard business review. - Boston. - October 2001 ; p. 83-88</dc:relation>
</rdf:Description>
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