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Customers as innovators : a new way to create value

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MAP20071502411
Thomke, Stefan
Customers as innovators : a new way to create value / by Stefan Thomke and Eric von Hippel
A costly problem - and a radical solution. -- An industry transformed. -- The benefits and challenges. -- A pattern of migration. -- Questions of value
En: Harvard business review. - Boston. - April 2002 ; p. 74-81
1. Servicio al cliente . 2. Marketing estratégico . 3. Innovación empresarial . I. Von Hippel, Eric . II. Título. III. Título: Harvard business review.