Pesquisa de referências

The Virtue matrix : calculating the return on corporate responsability

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      <subfield code="a">The Virtue matrix</subfield>
      <subfield code="b">: calculating the return on corporate responsability</subfield>
      <subfield code="c">by Roger L. Martin</subfield>
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      <subfield code="a">Generating corporate virtue. -- How the matrix works. -- Why good deeds get punished. -- Does globalization kill virtue?. -- The vision shortage</subfield>
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      <subfield code="d">Boston</subfield>
      <subfield code="g">March 2002 ; p. 69-75</subfield>
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