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The Hidden challenge of cross-border negotiations

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MAP20071502418
Sebenius, James K.
The Hidden challenge of cross-border negotiations / by James K. Sebenius
International deal makers have long bowed to local traditions and etiquette. But new research suggests they also need to understand something deeper - the subtle yet potent ways that national culture shapes the governance and decision - making process
En: Harvard business review. - Boston. - March 2002 ; p. 76-85
1. Cultura empresarial . 2. Relaciones públicas . 3. Negociación . 4. Protocolo . 5. Relaciones internacionales . 6. Técnicas de negociación . 7. Toma de decisiones . 8. Códigos de conducta . 9. Comportamiento social . I. Título. II. Título: Harvard business review.