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Del B2C al B2E

 
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<title>Del B2C al B2E</title>
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<namePart>Hansen, Morten T.</namePart>
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<namePart>Deimler, Michael S.</namePart>
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<abstract>En la gestión "business-to-employee", un portal corporativo canaliza la relación integral de la empresa con su personal. Que la "e" de "empleado" reemplace a la "c" de cliente no es algo caprichoso: representa la voluntad de tratar al empleado como un cliente.</abstract>
<note type="statement of responsibility">por Morten T. Hansen y Michael S. Deimler</note>
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<topic>Empresas</topic>
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<topic>Participación de los trabajadores en la empresa</topic>
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<title>Gestión de Negocios</title>
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<publisher>Madrid : HSM Inspiring Ideas</publisher>
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<identifier type="issn">1576-4370</identifier>
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<text>Vol. 3, nº 2, marzo-abril 2002 ; p. 117-122</text>
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