Centro de Documentacion de Fundación MAPFRE

MAP20071502535

Selling the brand inside / by Colin Mitchell

When you think of marketing, you more than likely think of marketing to your customers. But another "market" is just as important: your employees, the very people who can make the brand come alive for your customers

En: Harvard business review. - Boston. - January 2002 ; p. 99-105

1. Marketing de comunicaciones . 2. Comunicación interna . 3. Recursos humanos . 4. Dirección estratégica . 5. Participación de los trabajadores en la empresa . 6. Motivación . I. Título. II. Título: Harvard business review.