GAV : le festin des bancassureurs
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<title>GAV</title>
<subTitle>: le festin des bancassureurs</subTitle>
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<namePart>Bray, Florence</namePart>
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<abstract>"Assurer la vie après un accident". C'est en ces termes simples que la FFSA présentait, en mai 2000, un nouveau concept de contrat: la garantie des accidents de la vie. Un contrat que toute la profession a vite baptisé "Gav". Deux ans après le lancement, les banquiers ont conquis plus de 80% du marché. Leur secret: une mobilisation du réseau et une multiplication des actions commerciales. Une recette que les assureurs se disent prêts à appliquer en 2002</abstract>
<note type="statement of responsibility">Florence Bray</note>
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<topic>Garantía de accidentes de vida</topic>
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<topic>Bancaseguros</topic>
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<topic>Productos de seguros</topic>
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<text>nº 6789, 7 juin 2002 ; p. 32-37</text>
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