Weird ideas that spark innovation

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<namePart>Sutton, Robert I.</namePart>
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<abstract>Every companies knows that innovation requires drastically different practices from those required for rutine work, yet many companies still struggle to switch gears when shifting from the routine to the innovate.  The article describes how introduce the innovation in the companies</abstract>
<note type="statement of responsibility">Robert I. Sutton</note>
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<text>nº 2,Vol. 43, Winter 2002 ; p. 83-87</text>
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