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The Elements of platform leadership
Fichero PDF / PDF file
MAP20071502806
Cusumano, Michael A ‌
The Elements of platform leadership / Michael A. Cusumano, Annabelle Gawer
Platform leadership is the ability of company to drive innovation around a particular platform technology at the broad industry level. The article describes four levers of platform leadership
En: Sloan Management Review. - Boston. - nº 3,Vol. 43, Spring 2002 ; p. 51-58
1. Liderazgo ‌. 2. Innovación empresarial ‌. 3. Estructura empresarial ‌. 4. Dirección de empresas ‌. 5. Estrategia empresarial ‌. 6. Toma de decisiones ‌. 7. Nuevas tecnologías ‌. 8. Empresas ‌. I. Gawer, Annabelle ‌. II. Título.