The Elements of platform leadership
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
<record>
<leader>00000nab a2200000 i 4500</leader>
<controlfield tag="001">MAP20071502806</controlfield>
<controlfield tag="003">MAP</controlfield>
<controlfield tag="005">20220912145432.0</controlfield>
<controlfield tag="008">021024e20020321usa|||| | |00010|eng d</controlfield>
<datafield tag="040" ind1=" " ind2=" ">
<subfield code="a">MAP</subfield>
<subfield code="b">spa</subfield>
</datafield>
<datafield tag="084" ind1=" " ind2=" ">
<subfield code="a">922.12</subfield>
</datafield>
<datafield tag="100" ind1="1" ind2=" ">
<subfield code="0">MAPA20080654399</subfield>
<subfield code="a">Cusumano, Michael A</subfield>
</datafield>
<datafield tag="245" ind1="1" ind2="4">
<subfield code="a">The Elements of platform leadership</subfield>
<subfield code="c">Michael A. Cusumano, Annabelle Gawer</subfield>
</datafield>
<datafield tag="520" ind1="8" ind2=" ">
<subfield code="a">Platform leadership is the ability of company to drive innovation around a particular platform technology at the broad industry level. The article describes four levers of platform leadership</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080551513</subfield>
<subfield code="a">Liderazgo</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080606787</subfield>
<subfield code="a">Innovación empresarial</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080606114</subfield>
<subfield code="a">Estructura empresarial</subfield>
</datafield>
<datafield tag="650" ind1=" " ind2="1">
<subfield code="0">MAPA20080600938</subfield>
<subfield code="a">Dirección de empresas</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080606091</subfield>
<subfield code="a">Estrategia empresarial</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080588434</subfield>
<subfield code="a">Toma de decisiones</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080586546</subfield>
<subfield code="a">Nuevas tecnologías</subfield>
</datafield>
<datafield tag="650" ind1="1" ind2="1">
<subfield code="0">MAPA20080546991</subfield>
<subfield code="a">Empresas</subfield>
</datafield>
<datafield tag="700" ind1="1" ind2=" ">
<subfield code="0">MAPA20080163532</subfield>
<subfield code="a">Gawer, Annabelle</subfield>
</datafield>
<datafield tag="773" ind1="0" ind2=" ">
<subfield code="w">MAP20077000185</subfield>
<subfield code="d">Boston</subfield>
<subfield code="g">nº 3,Vol. 43, Spring 2002 ; p. 51-58</subfield>
<subfield code="t">Sloan Management Review</subfield>
</datafield>
</record>
</collection>