The Competitive adventage of corporate philanthropy
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<title>Competitive adventage of corporate philanthropy</title>
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<namePart>Porter, Michael E.</namePart>
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<namePart>Kramer, Mark R.</namePart>
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<abstract>The article describes the "strategic philanthropy" which is used as a form of public relations or advertising, promoting a company's image or brand through cause-related marketing or other high-profile sponorships and explains its social and economic benefits </abstract>
<note type="statement of responsibility">Michael E. Poter, Mark R. Kramer</note>
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<text>December 2002 ; p. 56-68</text>
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