MAP20071503285 McAfee, Andrew When too much IT knowledge is a dangerous thing / Andrew McAfee The research concludes that every implementation can fall foul of certain specific pitfalls that will derail its effectiveness and drain value from investments. The author will indicate the nature of the pitfall and how they can be diagnosed and then turn to appropiate actions managers can take to realize the full promise of technological change En: Sloan Management Review. - Boston. - nº 2,Vol. 44, Winter 2003 ; p. 83-89 1. I+D . 2. Innovación empresarial . 3. Análisis de fallos . 4. Gestión del cambio . 5. Dirección estratégica . 6. Estrategia empresarial . I. Título.