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Hedging customers

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Registro MARC
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040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112
1001 ‎$0‎MAPA20080010508‎$a‎Dhar, Ravi
24510‎$a‎Hedging customers‎$c‎by Ravi Dhar and Rashi Glazer
5208 ‎$a‎Customers are individuals and want to be treated as such, which makes the profitability of each hard to predict. Tend to them as solicitously as you wish, but you can manage customers better, and make their collective behavior less difficult to anticipate and plan for, if you think of them as you would stocks in a portfolio.
65011‎$0‎MAPA20080600938‎$a‎Dirección de empresas
65001‎$0‎MAPA20080615307‎$a‎Satisfacción del cliente
65011‎$0‎MAPA20080593483‎$a‎Servicio al cliente
65001‎$0‎MAPA20080588953‎$a‎Análisis de riesgos
65011‎$0‎MAPA20080551636‎$a‎Marketing
65011‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
7001 ‎$0‎MAPA20080070120‎$a‎Glazer, Rashi
7400 ‎$a‎Harvard business review
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston‎$g‎May 2003 ; p. 86-92