Centro de Documentacion de Fundación MAPFRE

MAP20071503899

Escaping the identity trap / Hamid Bouchikhi and John R. Kimberly

Organizations, like people, have essential natures defined by they formative experiences, their beliefs, their knowledge bases and their core competences. Attempts at change that are in conflict with this core identity are often domed to failure. Managers can learn to recognize such conflicts and initiate identity change to make their companies more adaptive.

En: Sloan management review. - Boulder. - Spring 2003 ; p. 20-26

1. Estrategia empresarial . 2. Cultura empresarial . 3. Cambio estratégico . 4. Beneficios empresariales . 5. Actitud de los trabajadores . 6. Casos prácticos . I. Kimberly, John R. . II. Título. III. Título: Sloan management review.