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Delusions of success
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MAP20071503989
Lovallo, Dan ‌
Delusions of success / By Dan Lovallo and Daniel Kahneman
In planning major initiatives, executives routline exaggerate the benefits and discount the cost, setting themselves up for failure. Here's how to inject more reality into forecasting
En: Harvard business review. - Boston. - July 2003 ; p. 56-63
1. Directivos de empresas ‌. 2. Toma de decisiones ‌. 3. Análisis de resultados ‌. I. Kahneman, Daniel ‌. II. Título. III. Título: Harvard business review.