Delusions of success

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<namePart>Lovallo, Dan</namePart>
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<abstract>In planning major initiatives, executives routline exaggerate the benefits and discount the cost, setting themselves up for failure. Here's how to inject more reality into forecasting.</abstract>
<note type="statement of responsibility">By Dan Lovallo and Daniel Kahneman</note>
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<topic>Directivos de empresas</topic>
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<text>July 2003 ; p. 56-63</text>
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