Centro de Documentacion de Fundación MAPFRE - Assessing creativity in Hollywood pitch meetings : evidence for a dual-process model of creativity judgments

Notas: This study addresses an important but neglected topic by investigaying the social judgments processes that experts (studio executives and producers in Hollywood) used to assess the creative potential of unknown athers (relatively unknown screenwriters) during pitch meetings in which screenwriters attempt to sell their ideas.Registros relacionados: En: Academy of management journal. - New York. - Vol. 46, nº 3, June 2003 ; p. 283-301Materia / lugar / evento: Guiones Creatividad Organizaciones Toma de decisiones Juicios Otros autores: Kramer, Roderick M
Outras classificações: 922.111

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