Why hard-nosed executives should care about management theory?

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<namePart>Christensen, M. Clayton</namePart>
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<namePart>Raynor, Michael E.</namePart>
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<abstract>Managers often make significant business decisions based on little more than convincing book jacket blurbs. They should hold themselves, and the experts, to a higher standard.</abstract>
<note type="statement of responsibility">by Clayton M. Christensen and Michael E. Raynor</note>
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<topic>Dirección de empresas</topic>
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<text>September 2003 ; p. 66-74</text>
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