Innovating for cash

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<namePart>Andrew, James P.</namePart>
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<namePart>Sirkin, Harold L.</namePart>
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<abstract>There are several ways to bring a new product to market. If you're not looking at all of them, odds are you're leaving big money on the table.</abstract>
<note type="statement of responsibility">by James P. Andrew and Harold L. Sirkin</note>
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