How to pitch a brilliant idea

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<namePart>Elsbach, Kimberly D.</namePart>
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<abstract>Before you even know it, the stranger across the desk has decided what kind of person you are. Knowing how you'll be stereotyped allows you to play to, and control, the other guy's expectations.</abstract>
<note type="statement of responsibility">by kimberly D. Elsbach</note>
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<text>September 2003 ; p. 117-123</text>
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