Optimal Marketing
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071504362 | ||
| 003 | MAP | ||
| 005 | 20080418124223.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 031010e20031001usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112.1 | ||
| 100 | 1 | $0MAPA20080188894$aCorstjens, Marcel | |
| 245 | 1 | 0 | $aOptimal Marketing$cby Marcel Corstjens and Jeffrey Merrihue |
| 520 | 8 | $aSamsung spends a billion dollars a year on marketing. Here's how it knows it's putting every dollar in the right place. Samsung's marketing executives were able to build predictive models that would help identify where and how today's marketing investments would yield the highest future returns | |
| 610 | 2 | 7 | $0MAPA20080443276$aSamsung Corporation |
| 650 | 1 | 1 | $0MAPA20080602406$aMarketing estratégico |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080571566$aCasos prácticos |
| 700 | 1 | $0MAPA20080200701$aMerrihue, Jeffrey | |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gOctober 2003 ; p. 114-121 |