Making routine customer experiences fun

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<dc:creator>Morgan, Ivor</dc:creator>
<dc:creator>Rao, Jay</dc:creator>
<dc:date>2003-09-23</dc:date>
<dc:description xml:lang="es">Businesses are increasingly trying to enhance customers' experiences, but that's not easy when dealing with scenarios that are inherently routine. The authors relate how three companies have been successful at injecting fun into seemingly neutral environments</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/56528.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Innovación empresarial</dc:subject>
<dc:subject xml:lang="es">Satisfacción laboral</dc:subject>
<dc:subject xml:lang="es">Motivación</dc:subject>
<dc:subject xml:lang="es">Casos prácticos</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Ventaja competitiva</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Making routine customer experiences fun</dc:title>
<dc:relation xml:lang="es">En: Sloan Management Review. - Boston. - nº 1,Vol. 45, Fall 2003 ; p. 93-95</dc:relation>
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