Centro de Documentacion de Fundación MAPFRE - Complementarity and leverage as drivers of the stock market reaction to global alliance formation

MAP20071504818

Complementarity and leverage as drivers of the stock market reaction to global alliance formation / Marta Vidal Suarez and Esteban García-Canal

This paper identifies the critical factors that influence how the stock market will react to news of this type of alliance. We argue that abnormal returns on such news depend on the degree to which partners fill gaps in their international networks. We also argue that these alliances should be designed to take advantage of these complementarities in a well-defined geographical area

En: Long range planning. - Oxford [etc.]. - nº 6, December 2003 ; p. 565-578

1. Alianzas estratégicas . 2. Internacionalización de la empresa . 3. Stocks . 4. Estrategia empresarial . 5. Análisis económico . 6. España . 7. Ventaja competitiva . 8. Análisis empírico . I. García-Canal, Esteban . II. Título. III. Título: Long range planning.