Research notes and commentaries : explaining outcomes in competition among foreign multinationals in a focal host market
Contenido multimedia no disponible por derechos de autor o por acceso restringido. Contacte con la institución para más información.
| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071504959 | ||
| 003 | MAP | ||
| 005 | 20080418124438.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 040220e20040301gbr|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.111 | ||
| 100 | 1 | $0MAPA20080253264$aRangan, Subramanian | |
| 245 | 1 | 0 | $aResearch notes and commentaries$b: explaining outcomes in competition among foreign multinationals in a focal host market$cSubramanian Rangan and Aldemir Drummond |
| 520 | 8 | $aMultinational enterprise (MNEs) from different home regions now routinely confront one another in third markets. This paper offers a first attempt at systematic and parsimonious conceptualization of the issue. In Brazil, for instance, while U.S. -based MNEs such as Coca-Cola and IBM lead in their sectors, other leading U.S. MNEs including Citibank, Ge, and Pfizer are outsold by European rivals that apper less competitive globally | |
| 650 | 1 | 1 | $0MAPA20080568399$aCompetitividad |
| 650 | 1 | 1 | $0MAPA20080572945$aMultinacionales |
| 650 | 0 | 1 | $0MAPA20080580414$aEstrategia global |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080597641$aMercados financieros |
| 650 | 1 | 1 | $0MAPA20080590857$aEvolución histórica |
| 700 | 1 | $0MAPA20080190422$aDrummond, Aldemir | |
| 773 | 0 | $wMAP20077100307$tStrategic management journal$dChichester [etc.] : Wiley$gVol. 25, nº 3, March 2004 ; p. 285-293 |