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The New rules for bringing innovations to market
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MAP20071505066
Chakravorti, Bhaskar ‌
The New rules for bringing innovations to market / by Bhaskar Chakravorti
The more networked a market is, the harder it is for an innovation to take hold. Smart innovators learn to orchestrate marketwide change by starting from the endgame they desire
En: Harvard business review. - Boston. - March 2004 ; p. 59-67
1. Innovación empresarial ‌. 2. Nuevas tecnologías ‌. 3. Nueva economía ‌. 4. Internet ‌. 5. Diseño de productos ‌. 6. Servicio al cliente ‌. 7. Estrategia empresarial ‌. 8. Comercio electrónico ‌. I. Título. II. Título: Harvard business review.