Centro de Documentacion de Fundación MAPFRE - Measuring the strategic readiness of intangible assets

MAP20071505106

Measuring the strategic readiness of intangible assets / Robert S. Kaplan, David P. Norton

In the following pages, the author will draw on the concepts and tools of the Balanced Scorecard to present a way to systematically measure the alignment of the company's human, information, and organization capital, without which even the best strategy cannot succeed

En: Harvard business review. - Boston. - February 2004 ; p. 52-63

1. Management . 2. Estrategia empresarial . 3. Cuadro de Mando Integral . 4. Capital intelectual . I. Norton, David P. . II. Título. III. Título: Harvard Business Review.