The Pitfalls of cross-cultural business
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<title>Pitfalls of cross-cultural business</title>
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<abstract>Throught the world , there are thousand of seemingly minor differences, which can varying degrees of severity. Results can occur when one party is unfamiliar with the other's cultural customs</abstract>
<note type="statement of responsibility">Jared Wade</note>
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<topic>Cultura empresarial</topic>
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<topic>Identidad cultural</topic>
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<topic>Cultura internacional</topic>
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<part>
<text>nº 3, March 2004 ; p. 38-42</text>
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