Achieving deep customer focus
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001 | MAP20071505248 | ||
003 | MAP | ||
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040 | $aMAP$bspa | ||
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100 | 1 | $0MAPA20080256562$aVandermerwe, Sandra | |
245 | 1 | 0 | $aAchieving deep customer focus$cSandra Vandermerwe |
520 | 8 | $aCustomer-focused transformation is producing long- term, sustainable growth through a systemic, tested process. The approach gets all employees collaborating to identify the outcomes that customers need- and to help them get there | |
650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
650 | 1 | 1 | $0MAPA20080546991$aEmpresas |
650 | 1 | 1 | $0MAPA20080555061$aManagement |
650 | 1 | 1 | $0MAPA20080593483$aServicio al cliente |
650 | 1 | 1 | $0MAPA20080614126$aFidelización de clientes |
740 | 0 | $aSloan management review | |
773 | 0 | $wMAP20077000185$tSloan management review$dBoulder$gSpring 2004 ; p. 26-34 |