Centro de Documentacion de Fundación MAPFRE - Achieving deep customer focus

MAP20071505248

Achieving deep customer focus / Sandra Vandermerwe

Customer-focused transformation is producing long- term, sustainable growth through a systemic, tested process. The approach gets all employees collaborating to identify the outcomes that customers need- and to help them get there

En: Sloan management review. - Boulder. - Spring 2004 ; p. 26-34

1. Estrategia empresarial . 2. Empresas . 3. Management . 4. Servicio al cliente . 5. Fidelización de clientes . I. Título. II. Título: Sloan management review.