Achieving deep customer focus

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<namePart>Vandermerwe, Sandra</namePart>
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<abstract>Customer-focused transformation is producing long- term, sustainable growth through a systemic, tested process. The approach gets all employees collaborating to identify the outcomes that customers need- and to help them get there</abstract>
<note type="statement of responsibility">Sandra Vandermerwe</note>
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<topic>Estrategia empresarial</topic>
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<topic>Empresas</topic>
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<topic>Management</topic>
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<topic>Servicio al cliente</topic>
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<topic>Fidelización de clientes</topic>
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<text>Spring 2004 ; p. 26-34</text>
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